In 1935, Rowntree’s launched AERO Mint into the UK, followed by the milk chocolate variation in the 1970s. During the First and Second World Wars, Rowntree’s was unable to produce pure milk chocolate bars due to the rationing of milk, and so the production of AERO came to a temporary halt. However, AERO was re-introduced in 1950 and first featured on TV in 1955, with the caption ‘The milk chocolate that’s different’. As AERO continued to thrive, new flavour variations and chocolate formats were launched, including AERO Lime, AERO Coffee, AERO Caramel, and most famously AERO Bubbles in 2005. AERO’s biggest launch of recent history is AERO Mousse – bubbly milk chocolate topped with a velvety layer of mousse, all wrapped up in a smooth chocolate shell. With thousands of products still being produced every day, AERO continues to delight consumers with its light, bubbly chocolate.
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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